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| 18/06/2008 |
Mamas and Papas aiming to become the world's favourite nursery brand |
| Mamas & Papas is firmly in the ascendant by securing the much sought-after ‘Rising Star Award’ for international retailing success. |
| Destined to become the world's favourite nursery brand, Mamas & Papas swept up the ‘Rising Star Award’ at the Retail & Leisure International Awards in London this week.The brand has launched onto the international stage at a phenomenal rate with eight store openings in as many months and with a series of ambitious expansion plans over the next eighteen months it looks to be one of the fastest growing UK brands in the worldwide luxury goods market. Offering a unique proposition in global retailing with its own exclusive in-house product design process, Mamas & Papas has attracted international franchise partners by offering them the benefit of expanding their retail portfolio of designer luxury goods without cannibalising their existing retail markets. “The Judging Panel was extremely impressed with Mamas & Papas' entrepreneurial spirit, its ambitious long-term strategy for growth and its commitment to becoming the world's favourite nursery brand. Mamas & Papas' evolution from small UK-based business to globally-recognised brand in a relatively short time makes it a worthy recipient of the Global Retail & Leisure International Awards 2008 'Rising Star of the Year' Award," said Andrew Climance, Head of the Judging Panel and Editor of Retail & Leisure International.Deputy Chief Executive of Mamas & Papas, Richard Faulkner who attended the glittering event alongside leading names of international retail said of the nomination and the winning of the honour.
"We were delighted to receive such a prestigious award from a well respected publication and felt this acknowledgement of all the hard work of the last twelve months was worthwhile. This recognition of our brands achievements to date has inspired the company to aim to win the "Best International Franchise Operator of the Year" award next year." |
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